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Data Visualization: Remaining Battery Life

Using imagery to show people something that may be important… that’s a good idea! Cheesing out and making very few images and then showing people the same image when the data falls into a range? Not as helpful. How much
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Posted in Data and Statistics, UX/UI
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Facebook (Possibly) Lies About Post Engagements On Boosted Posts

I recently ran an experiment. I had a blog post here. I posted it to my Facebook page. And I wanted to try “boosting” it so more people would see that Facebook post (and hopefully click it to see the
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Posted in Data and Statistics, Marketing
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Carefully Written Terms of Service Won’t Stop You From Thinking DealDash Is a Scam

I warned you before about these penny bidding auction sites. But I have an interesting angle for you today. From DealDash’s terms of service: By registering and using DealDash you understand that you are likely to spend more money than
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Posted in Business, Data and Statistics, Human Behavior, Marketing
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What You Think You Know About Whole Grains Is Probably All Wrong (Sorry)

You’ve been told by someone that you should eat lots of whole grains. Everybody got on the whole grains bus and now a bunch of crappy foods are made with whole grains. You now think you must be doing something
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Posted in Data and Statistics, Human Behavior
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What Privacy Should I Expect At Walt Disney World?

There’s a lot of buzz about Disney’s new MagicBands at Disney World in Florida. In the old days, when you stayed and played, you got a card with a swipe strip. This was your hotel room key, room charge card,
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Posted in Business, Data and Statistics, Human Behavior
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Accuweather Predicts Hair Frizz

Really!
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Posted in Data and Statistics
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I Almost Wish There Were A National Marketing Database

Almost. Because I bet everybody out there gets ads and emails that make NO sense for who we are and what surrounds us. I have no children. Don’t send me Back To School specials. I have no parents. Don’t send
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Posted in Business, Data and Statistics
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Disney’s “Magic Bands” Project Will Have Incredible Data

I’m a major Disney geek… mostly Walt Disney World in Florida more than Disneyland or the movies. I feel like I grew up in WDW, and going there is like going home PLUS mountains of fun and great food. Right
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Planning Usability Testing

These may sound obvious, but I’ve recently found these are not obvious. 1) Usability Testing Needs Serious Planning For what are you testing? If people will understand that flow? Make it through the process? Understand choices? Like a design? Understand
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Posted in Data and Statistics
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What Do Your Rating Scales Really Mean?

I’ve noticed on a few sites that a scale they give you doesn’t really mean what it turns out to mean. Take eBay. They found that their feedback system of positive, neutral, and negative wasn’t really doing the job. They
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Posted in Data and Statistics, Human Behavior, UX/UI
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Axure Training Testimonials

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