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Portfolio: Innovation for inkFrog

inkFrog.com is a listing and management tool for eBay sellers. They are a small company, sometimes overshadowed by their close but much larger competitors.

This project was one focused on product design and innovation. What could inkFrog offer customers to stand out from competitors and better retain customers?

In mid-2009, our idea was to solve the problem of many eBay sellers not knowing the best strategies to maximize their sales potential when listing items on eBay. We created what inkFrog ended up calling, “Smart Lister.” During the process flow for creating a listing for an item on eBay, inkFrog would integrate data from Terapeak.com, a tool for researching eBay items. The user would immediately see helpful stats and data with visualizations so that he could have a better shot at selling faster or for more money. We also helped create the strategic relationship between inkFrog and Terapeak, and wrote inkFrog’s slogan: “Save time, money, and sanity.”

annotated wireframe (2009)

live version in 2009 using the CEO’s design rather than mine

Even in late 2014, our creation is still inkFrog’s biggest selling point and main feature that differentiates them from very close competitors. Here is a screen shot of their home page in December 2012 showing our “Smart Lister” as their focus. And it looks like they finally redesigned it to be a bit closer to our wireframes. Their November 2014 home page is nearly identical, so this feature is still their key selling point.

ScreenHunter_28 Dec. 26 10.47

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