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Product Innovation for inkFrog

What They Had:

inkFrog.com is a listing and management tool for eBay sellers. They are a small company, sometimes overshadowed by their close but much larger competitors.

What They Wanted:

This project was one focused on product design and innovation. What could inkFrog offer customers to stand out from competitors and better retain customers?

When This Was Done:

2009. A golden oldie.

What We Did:

Many eBay sellers don’t knowing the best strategies to maximize their sales potential when listing items on eBay. We created what inkFrog ended up calling, “Smart Lister.” During the process flow for creating a listing for an item on eBay, inkFrog would integrate data from Terapeak.com, a tool for researching eBay items. The user would immediately see helpful stats and data with visualizations so that he could have a better shot at selling faster or for more money. We also helped create the strategic relationship between inkFrog and Terapeak, and wrote inkFrog’s slogan: “Save time, money, and sanity.”

Where Things Got Interesting:

The CEO decided to design his own version seen in the 2009 screen shot (below). He ran with that for a couple of years.

Even in late 2014, our creation is still inkFrog’s biggest selling point and main feature that differentiates them from very close competitors. The 2014 screen shot (below) shows that the product now looks more like our original wireframe.


Annotated Wireframe JPG
2009 Live Product Screen Shot JPG
ScreenHunter_28 Dec. 26 10.47
December 2014 Home Page
Screen Shot JPG

Shows Smart Lister is still a
top selling point for the company.
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