Future Feature Prototypes for Exec Keynote Speech

Posted on Mar 12, 2016


Future Feature Prototypes for Exec Keynote Speech

What They Had:

Anaplan is a well-funded, 10-year-old company providing cloud-based enterprise planning modules. They had their large, annual user conference coming up, and were expecting approximately 1000 current and potential customers and partners in attendance.

They had product ideas and designs for future releases.

What They Wanted:

They wanted their fully-designed comps turned into clickable Axure prototypes their top execs could show off during the keynote speech.

When This Was Done:

Spring 2015.

What We Did:

  • Axure prototypes.

Where Things Got Interesting:

As these were early ideas and designs for features coming later in the year, the designs weren’t set in stone. The files changed what felt like daily. Fine by us! We got every change done often on the same day. We worked weekends to make sure that we were never the bottleneck in their extremely tight schedule.

Even though we were as available as we could possibly be, a few changes were made after we handed in final files. That’s OK but created a moment of panic when we watched an exec about to click a button we knew we hadn’t linked. Apologies if the video below includes a gasp at that moment.

Also interesting is the response you can get from a realistic demo like this, even when a product is still being designed and isn’t close to ready. Rather than posting a boring PowerPoint slide and hoping the audience gets excited, bringing your designs to life can bring the audience to life. Many tweeted photos during the speech, and that’s some free advertising everybody wants.

Click to enlarge a screen shot of happy, mid-speech tweets, many with links to photos.

twitter

Artifacts:

axure-icon
Enterprise App Hub future product idea
as a published Axure prototype

Password: ptype
axure-icon
DocuSign future product idea
as a published Axure prototype

Password: ptype

Video:

Here is the live demo of the Enterprise App Hub at the event keynote speech. There were more people in an overflow room.

Here is the live demo of the DocuSign integration at the event keynote speech. There were more people in an overflow room.

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