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Skippy Natural Peanut Butter Isn’t

“Natural.” It’s the latest craze sweeping labels. Everything wants to say it’s natural. What does that really mean? Take peanut butter. To me, “natural” peanut butter has nothing added to it other than what you need to make peanut butter.
Posted in Marketing
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Enjoy The Go?

Toilet paper. Most of us use it. We don’t think too much about it. Some of us are brand loyal, some buy whatever’s on sale. I like Target’s own brand, if you must know. Charmin has been running ads with
Posted in Branding, Marketing
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Email Accounts and Email Control

Right now, I check 4 email boxes. Three are for business, one is personal, all are at domains that I own and control. I have heaps of forwarding addresses that dump in those 4 boxes. My Android phone runs K9
Posted in UX/UI
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Facebook Should Announce Disconnections

Facebook will tell you when I like a page or added a person as a friend. But you never see the announcement that I “unliked” a business page, or that I removed a friend. Why not? Maybe the unfriending should
Posted in UX/UI
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OKCupid: Race, Religion, and Gender Profiling

The dating website, OKCupid, decided to grab over a half a million profiles from its database, and start crunching numbers. It looked at a variety of things, and broke it down by gender, race, religion, and other “self-stated” profile elements.
Posted in Data and Statistics
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Give Me A Good Reason

When you are asking someone to do something on a website or inside an application, sometimes, their natural reaction in their head is to say, “Give me a good reason.” Give me a good reason to: Tell you my age
Posted in UX/UI
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Go Ask An Ugly Friend

As I write this, I am using OKCupid as a dating site. I’ve been on it a week. I still don’t totally get it since it IS quite different from other sites. But I’m doing OK. I just got an
Posted in Marketing
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Axure Training Testimonials

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- Video course student