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This Food Agrees: It’s Food

WTF does this even mean? This bacon agrees with itself on its consumable nature? Everybody got together and agreed it could be eaten? The lettuce and tomato are of the same mindset on a number of key issues?
Posted in Copywriting and Grammar, Marketing
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What You Think You Know About Whole Grains Is Probably All Wrong (Sorry)

You’ve been told by someone that you should eat lots of whole grains. Everybody got on the whole grains bus and now a bunch of crappy foods are made with whole grains. You now think you must be doing something
Posted in Data and Statistics, Human Behavior
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Your Yogurt Has More Sugar And Crap Than A Can Of Coke

Yogurt. When you think of it, you tend to think of a healthy snack. Labels covered in fruits and honey. Healthy, right? Happy cow! Certified humane. Real milk. Happy farm. Healthy blueberries. This must be good for you and packed
Posted in Human Behavior, Marketing
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What Azodicarbonamide In Food Should Mean To You

Everybody’s talking about azodicardonamide in Subway’s bread and other products. This is the so-called yoga mat chemical. Subway will be removing it from bread. Some people are calling for it to be removed from anything we’d eat. I noticed some
Posted in Human Behavior
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Terrible Slogan: Too Delicious To Be Nutritious

I heard this on a commercial and couldn’t believe how awful it was. I think it means, “This tastes good but it’s not good for you.” A lot of so called Greek yogurts have a lot of sugar and corn
Posted in Marketing
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Skippy Natural Peanut Butter Isn’t

“Natural.” It’s the latest craze sweeping labels. Everything wants to say it’s natural. What does that really mean? Take peanut butter. To me, “natural” peanut butter has nothing added to it other than what you need to make peanut butter.
Posted in Marketing
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