I've been leaning on Google Translate a lot to help me as I learn Italian. But I noticed something that's a major fail. In English, if you want to say you're back (you have returned), you can say, "I'm back." If someone says that, we don't know if they're male or...
We design and improve products and services through research and prototyping.
We solve problems using empathy, magic and user-centered design thinking. We architect everything that touches your customer or your customer can touch.
Remarkable designs. Passionate UX experts.
Our realistic, clickable, interactive, medium and high fidelity Axure prototypes will allow you to see ideas spring to life. We use these to brainstorm, iterate design, share with stakeholders, and test on users.
We are available to agencies, startups, and companies of all sizes and locations for short-term and long-term UX projects.
Ptype is refreshingly different.
Innovation. Extensive experience and expertise.
No sales people, no bait and switch, no overpromising or surprise pricing.
Because you need so much more than “just wireframe something.” And patching the old thing isn’t working anymore.
We architect, craft, and construct the best solutions and designs for your target audiences.
We value communication highly. We don’t talk over your head. We involve you in the process and make sure you understand what we’re doing and why.
We do corporate jobs for non-corporate people at corporations.
We’re casual and fun. Honest and tenacious.
We’re Mary Poppins… we come in, we fix everything, and we fly away until needed again.
Main Areas of Service
UX Strategy, Innovation, Design, and Optimization
Product and experience design for digital interfaces including websites and apps.
Service design focusing on processes, motivation, employee experience, and customer delight.
Axure prototyping for brainstorming, iteration, user testing, impressing investors, and more.
We’re one of the few Axure-recommended trainers on the planet.
Training on UX topics for UX practitioners, non-UX roles, managers, and executives.
Upcoming Training Workshops
- Our Mobile Apps Prototyping video course is now available! Plus a new bundle of all three Axure video workshops. Learn more.
- Did you miss our presentation at WeAreDevelopers in Vienna in May 2018? Watch it for free here.
- Understanding UX and Collaborating with UX Practitioners, a 10+ hour video course, is now available for pre-sale. You will receive it summer 2018.
- Our new Italy SRL and office will be open in May 2018. We always serve customers worldwide. Now we’ll also speak Italian and take Euros.
Ptype Clients Include:
A recruiter reached out to me on LinkedIn about a job. Here's some of his message to me: One of the best-known agencies in San Francisco was looking for an interaction designer with 7 years of experience. Someone who can do lots of tasks within the...
This article from April 2018 on Entrepreneur.com covers the top four reasons startups fail. They list reason #1 as "inadequate testing," and then quote a number of experts. Let's grab those quotes and break it down to see how every quote is actually about UX and...
You're traveling to another city. You want to use the mass transit. You need a ticket for the bus or train. How do you buy it, especially if you don't speak the local language? This can be very daunting for tourists. But the city of Livorno, Italy wins this one....