About Us

Ptype is a refreshingly different agency.

We’ve worked at and with enough marketing agencies to know how frustrating dealing with stereotypical agencies can be. That’s why Ptype is a unique breed.

Ask a marketing or web design agency who will do the UX tasks on your project, and you may find their rep stumbling for words.

Are you hearing things like:

  • “We can blow through UX and go straight to visual design.” Sounds like they don’t really do UX work.
  • “We have people who do that.” Really? Who? What kind of experience and expertise do they have?

You have a right to know who is doing your experience design when you work with an agency. You should be working closely with him, her, or them. They shouldn’t be a nameless, faceless mystery that forces you to communicate through an intermediary.

At Ptype, each senior UX practitioner has at least ten years in experience design. You are never passed off to a newbie. You will work personally with our team, who are all located in the USA, UK, and Italy. We do business worldwide in English, Italian, and French.

Meet Debbie Levitt, CEO of Ptype

Debbie Levitt has been a UX strategist, designer, and corporate trainer since 1995. Back then, she was strategizing websites for The Miss America Organization, Schering-Plough, local businesses, and customizing large eCommerce sites before off-the-shelf systems were a thing. On the side, she taught school teachers to write HTML and stop stealing images off the web.

As a “serial contractor” who lived in the Bay Area for most of this decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle, and a variety of Silicon Valley startups. Clients have given her the nickname, “Mary Poppins,” because she flies in, solves the problems, improves everything she can, sings a few songs, and flies away to her next adventure. One client nicknamed her, “Tenacious D.” for being a change agent and tireless advocate for the customer.

Debbie has presented at conferences including eBay’s Developer Conference, PayPal’s Developer Conference, UXPA, and WeAreDevelopers. She is a vetted member of TopTal, recognizing her as being among the top 3% of UX experts. Debbie also writes a regular column for CMSWire's Digital Experience channel called, "DevOps, Product Design, and UX."

She is an O’Reilly published author, one of few instructors on the planet recommended by Axure, and has released a number of courses on her Ptype Academy website. Trainees have included employees of Oracle, Salesforce, NBC Universal, Intuit, CBC (Canadian Broadcasting Corporation), Sephora, Newport News Shipbuilding, and consultancies including Razorfish, Fjord, Rauxa, and Slalom Consulting.

Her newest workshop is, "DevOps ICU: Measurably Increase DevOps Results Through Improved Processes and Workflows." Join Debbie live in December and January for the multi-day, live version of this event.

Outside of UX work, and sometimes during UX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. She’s now a Digital Nomad splitting her time between the USA and rural Italy.

Ptype Clients Include:


Ptype can work for companies and agencies within and related to the US government.

We are in SAM under our corporate name, Brass Flowers Inc. Our CAGE code is 7EVR2. We are a woman-owned small business.

Operating Worldwide

Brass Flowers Inc. d/b/a Ptype is a corporation of the State of Arizona. EIN 27-2835859.

Ptype S.R.L. is a limited liability entity of the country of Italy. Partita IVA 02748320906.