Branding


Today’s blog post is a guest post from Jillian Ashley Blair Ivey at Jilletante Creative. You can follow her on Medium. Saying goodbye to a beloved pet is awfully hard. Saying goodbye to a beloved pet and then having a company’s overseas social media team say something insensitive about it just adds insult to injury. […]

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One thing I always advise clients on is separating personal and business on Social Media. Most sites are personal. I wouldn’t invite clients to my personal Facebook account but they are welcome to follow our Facebook Business Page, Twitter, LinkedIn Company Page, etc… I also don’t add friends or personal contacts to LinkedIn (unless there’s […]

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A friend recently asked me what I thought of background videos on websites. I often think they are distracting. I think of the PayPal website. It used to have a background video of a woman using a smartphone. What did that tell me? How did that enhance my experience? Could it be a distraction from […]

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Take what I call the “thumb test.” Cover a website’s logo with your thumb. OK, what site is it? Is there anything else on the page that creates a mood? Defines the company image? Makes the site stand out from other sites and competitors? Probably not. Unfortunately, that’s what most “website designers” do. It’s a […]

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If you know me for more than 10 minutes, you know I’m a fan of Walt Disney World in Florida. There’s a special place in my heart for EPCOT. When people ask me my favourite Disney park, my half-joke answer is, “EPCOT in 1986.” Why. It was amazing. There was nothing like it. It was […]

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Have you seen the “Blah Blah Blah” commercial for the HTC One (M8) phone? Gary Oldman says blah a lot. He says it doesn’t matter what he says. He’s right. And then he says that this phone is designed for people who form their own opinions. Ooooooo Bold. A phone just for critical thinkers! “Go […]

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Starbucks baristas getting people’s names wrong is an old complaint, though it got new again with a recent SNL commercial spoof. My boyfriend tells baristas he’s “Igor,” and that’s not his name. Other guys I dated came up with Starbucks names, sometimes that were nowhere near their real names. Why. They claimed that Starbucks staffers […]

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