Copywriting and Grammar


Some UX practitioners have responded negatively to some of the copy around our new DevOps ICU training program, aimed at non-UX roles. They’ve seen the site or our ads and didn’t like how we phrased things. For those who haven’t seen, some of our website and ad copy echo negative things non-UX roles believe about […]

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I’ve been leaning on Google Translate a lot to help me as I learn Italian. But I noticed something that’s a major fail. In English, if you want to say you’re back (you have returned), you can say, “I’m back.” If someone says that, we don’t know if they’re male or female just from hearing […]

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If you stacked a bunch of things end to end, it would reach the moon and back twice. If you lined up all the candy made in that factory each day, it would be the weight of 13 farming vehicles. But what does that mean to me? Do I have a better sense of “10 […]

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A friend recently asked me what I thought of background videos on websites. I often think they are distracting. I think of the PayPal website. It used to have a background video of a woman using a smartphone. What did that tell me? How did that enhance my experience? Could it be a distraction from […]

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