Copywriting and Grammar


This image has been floating around this week: I think that anything anybody can do to reach out to people who are hurting and unfortunately considering suicide can only be a good thing. It looks like Facebook carefully wrote a message that isn’t too emotional but lets someone know that friends are worried and there […]

Read More

The art of headline writing is now the non-art of using the words, “stunning,” “stunned,” “can’t believe,” “moved to/left in tears,” “question everything you know about __________,” “change the way you [do something] forever,” and “restored my faith in humanity.” Evidently your faith in humanity is often in ruins but is restored by a short […]

Read More

It looks like most if not all Harley Davidson dealers make t-shirts for their dealership. I’ve known people who like to visit dealerships when they are out of town just to collect their shirts. I recently saw a Harley Davidson shirt from a Hawaii dealer. Their big tagline on the shirt was, “The world’s western-most […]

Read More

About twice a year, out of nowhere, an envelope appears in my mailbox from Wells Fargo. It’s always a surprise. And it always has a brand new, shiny Wells Fargo ATM debit Visa for this here Brass Flowers, Inc. bank account. It comes with a letter basically saying they detected fraud on the account so […]

Read More