It’s experiment time! Roll up yer sleeves. Here I am again trying to make sense of Facebook.
Over on our glorious Ptype Facebook page, we post a few things now and then we hope will be of interest to UX practitioners. But we notice that Facebook rarely shows them to you.
As I’m writing this, our page has 219 fans aka Likes, but most of our posts are seen by 5 people. How can we get more of our posts seen?
Here is the experiment
I posted text only with a URL link about our upcoming Axure workshops. That post looked like this:
5 people saw it over the last 5 days since it was posted. Sad trombone.
Then I posted this one a couple of days later. Nearly identical text. No URL link. And a photo of Eve, my dearly departed cat. Sweetest funniest cat ever. My thinking? People love cat pictures!
But more importantly, will Facebook show this to more people because it has a photo?
YES. 64 people were shown this over the course of the 24 hours it’s been online.
That’s quite a difference. Thank you, Eve.
Yeah. 2.2% of my audience shown the post without the picture. 29.2% of my audience shown the same info with a picture.
Lesson learned: every post I hope people will see gets a picture.