My new CMSWire article is now available! They get exclusivity for 90 days before I can post it here, so please go read Good Design Is Intuitive.
How Do You Write Instructions for an Audience Who Isn’t Reading?
The general rule of thumb in UX is: Don’t give people instructions. If you ask someone why they love their smartphone, the answer will likely be something along the lines of, “It just works.” This is how UX design should be approached; making design that is so intuitive, easy to learn and easy to use that the customer feels like, “it just works.”