Klout tries to measure how influential you are in the worlds of social media. They give you a score. Right about now, Lady Gaga has a near perfect score because she reaches so many people, and many of those people feel influenced by her. So if she tweets, “jump,” a million people will probably tweet back, “how high.”
But we didn’t need a Klout score to tell us that. Nor did we need one to know that Aunt Sally who joined Facebook last week will have a very low Klout score. This is all very obvious. So then when does a Klout score really matter?
To me, it matters in one case: when someone tells you he or she is a social media guru, expert, consultant, strategist, whatever. OK, show me how you use social media. Show me who is listening to YOU. Show me how you engage with them, and what results you get. And if your Klout score is inaccurate, show me the Klout score for an account or brand that you managed, and what results they had.
I’m saying this because I happened to notice that someone calling himself some sort of social media [insert overblown term here] had a Klout score of 11. That’s like down there near Aunt Sally. And you’re the expert?
My Klout score is (as I’m typing this) 57. It fluctuates a bit. I don’t push social media very hard. I keep my Facebook friends as a small group of about 200, an inner circle of trust. I’m not one of those people trying to add as many people as I can, whether I know them or not, or who treats the Facebook personal account as a business thing. I have a good LinkedIn network. I tweet a good amount, though Klout is looking at only one of my many Twitter accounts. 57 is not a bad score for what Klout is looking at.
But I also don’t care. Nobody I know is measuring me on my Klout score. It has the fun gamification side of “can I get my score higher,” but I don’t really try. The score doesn’t really matter. My score is 57! Do you care? Are you more likely to hire me? Do you want to follow me now?
I think Klout only matters when I want to see if a social media expert is what he or she claims to be. If you don’t have a good network, reach, and can show results with social media, then I’m going to form a certain opinion of you. I can do and have done social media work for companies. So if you are putting yourself out there as a social media expert, I’d at least expect you to have a Klout score close to or higher than mine.
XtraNormal videos are always fun…