Marketing

I want to encourage everybody to stop doing this before I can download your white paper. It’s not user-centered. Nearly zero people WANT to be on your mailing list or get contacted by your sales team, which have to be the only reasons you’ve put up this obstacle. “I hope this company delays me reading […]

A friend forwarded me an email his wife got from CVS, who wanted her to come in for a Halloween sale. He was surprised at the illustrations of the Halloween costumes… and so am I. Hmmmm, we have: A single-toothed vampire in a cowboy hat. A single-toothed monkey in boxer shorts. Frankenstein’s monster as a […]

International Women’s Day was a few weeks ago. And if my LinkedIn feed is anything to go by, there was a lot of tone deaf marketing. There were so many pictures of women smiling but looking fierce. Flexing for the camera. Men posting tributes to all the women who helped with their lives or careers. […]

I’m a big Walt Disney World fan. I’ve gone at least 20 times. I have an annual pass and I bought into their timeshare system. I was recently there so they were sending me surveys. The first question was where do you live. I recently moved far away from Disney World so I put where […]

I was recently doing a UX Optimization Report for someone. When I got to his contact page, he had one form for each type of inquiry you might have. Contact me for X reason, separate form for contacting him for Y reason. That might seem like a better way for YOU to stay organized, but […]

I recently saw a Gartner report (I think it was this one; I was just emailed a PDF) on the Future of Experience: Generation Z. Generation Z Generation Z are those born between 1995 and 2010. Here in Feb 2018, that would make them roughly between the ages of 7 and 22. I immediately have […]

When I was still on Facebook, I was getting endless ads for Fin, an “assistant” that claimed to use AI plus humans to take care of any task you can imagine. My favorite thing about the ads was the comments people would leave. People who tried it were pretty unhappy. But let’s warm you up […]

In 2016, LogMeIn bought all the GoTo collaboration tools from Citrix. I wondered if they would kill Join.Me in favour of GoToMeeting, which I perceive as better. In the fall of 2017, I got a survey as a paid Join.Me user. The survey was basically, “If Join.Me went away, would you be sad? And who […]

This article is my opinion based on my first-hand experience. Your experience and opinion may vary. These are mine. 🙂 I have no horse in this race. If the degree continues the way it is, that doesn’t affect me. If someone changes it, that doesn’t affect me. Many people working in UX as well as […]