I was stuck in the hell of trying to get support from Network Solutions last week (on behalf of a client’s domain). I was filling out the support form when I hit the pull-down menu for “select a topic” (the reason why I’m contacting support). What unfurled was the most jumbled, wacky menu I’ve possibly ever seen.
I needed help trying to figure out how to transfer a domain between NetSol accounts. Which thing do I pick here? I don’t see “domain names” or “domain transfer” obviously on the list. Evidently, I wanted “nsWebAddress,” which meant so little to users that they had to put “Domains” in parens.
Branding fail. If what you call your product is so NOT memorable that when you use your branding, you have to remind me of what you really mean, then it’s ineffective and another point where I can easily disconnect. I mean, you must be doing something really wrong when “Design/Develop” needs an explanation in parens.
Make drop-down lists as short as possible. Organise them in some obvious, intuitive way. And if you need to explain something, something is wrong that needs to be fixed rather than explained. Find a more logical and intuitive way to name or list it.