UX Strategy, Innovation, Design, and Optimization

Product and Experience Design through User-Centered Design (UCD)

We Are UX Specialists

We work with startups, agencies, and companies of any size and location.

We’re available for short-term projects, long-term projects, and periodic or ongoing UX consulting.

We have in-house project management. All of our staff have at least 10 years of experience in their specialty. Ptype is truly full service, your one-stop UX architecture shop.

Are you Agile, Lean, Waterfall, or some combination of those? We know how to work UX into each of those. We train other companies on how to do it.

If you have teams and agencies you love, we work efficiently and seamlessly with your staff, outsourced teams, or other agencies.

The Cost of Changing Your Mind

Every project experiences changes. New directions, pivots, lessons learned, feature reprioritization, or someone just changed his or her mind. We understand.

Working from most painful and expensive to least, here’s the reality of a change of direction…

After releasing to the public

  • The public has seen it. The screen shots are going around.
  • Unhappy customers need support, taking your time and resources.
  • Vocal and unhappy customers take to social media and blogs.
  • You could be written up by the mainstream media or Wall Street.
  • Investors take notice.
  • Reputation could be hurt in the short or long term.
  • And you still have to fix it.

During dev or QA

  • The public has not seen it but…
  • Tiny fixes can cycle through the engineering department, still costing time and money.
  • Larger issues and ambiguities should go back to UX. It could be a simple design change or clarification. Or UX might need time and cycles to research, design, and test… taking time and money.
  • The release could be delayed and could go over budget.

During the UX process

  • The public has not seen it but…
  • Changes are part of the UX process. We anticipate them and roll with them.
  • By user testing our prototypes, we can feel more secure that the designs going into production are excellent executions that the user will like or love. That means we don’t find out after the release that people don’t like it.
  • Changes at this point cost you the least. No code has been written or tested so you’re not burning more engineering time.

The Importance of UX Strategy

UX strategy is about more than just “having a plan.” It’s about innovation, brainstorming, and truly bringing value and delight to the user.

It’s about surpassing the competition, not copying them (again). It’s about deciding when to evolve, pivot, innovate, or disrupt.

And using the User-Centered Design process to (eventually) validate the concepts and their execution.

UX design thinking is about problem solving.

You have to find the right problems to solve for the right audiences. Iterating on ideas, keeping the user in mind and heart, and testing help us land on the best execution of the best solution.

Come to us with your business and customer issues. We’ll design solutions. Refine, iterate.

User-Centered Design (UCD) is a formalized process. Not every project has time or budget to conduct all of the tasks. Sometimes we have to cut this short. But where we can, we prefer to walk through every step of UCD.

If UCD is new to you, please explore the steps, tasks, deliverables, and why we go through each part of the process.

Explore the User-Centered Design Process

User Research, Audits, & Analyses

Content & Media Strategy

Information Architecture

Interaction Design & Prototyping

User Testing & Validation

Visual Design & Documentation