User Testing and Product Iteration


User Testing allows us to validate that a design concept is the right solution.

Or not.

Some or all of the prototyped system is tested on real or potential customers. If testing shows something isn’t working for users, we would redesign invalidated areas (which should be tested again).

User Testing gives participants specific tasks or activities to accomplish within the prototype. We can see if people use the system easily or if they get frustrated, confused, disappointed, or distracted.

It will cost you less to fix and improve things during the UX process… before the customer sees it, before you’ve paid developers to build and QAs to test.

The Most Popular Testing Method

While there are many ways to conduct User testing, the most popular is to use a system like UserTesting.com. There, you can have users you select or random users they procure for us perform specific tasks in our realistic prototype.

UserTesting.com will record the user’s computer or phone screen as well as his or her voice. They are instructed to “think out loud” as they move through our prototype.

Rather than testers saying, “Yeah, I liked it,” we can really see if they got stuck, what they tried to do to solve their problem, etc… It helps us improve the product and patch holes.

We All Defer to User Testing

When there is disagreement about solutions, layouts, processes, or other aspects of UX, take them to User Testing. Let the users tell you the best way.

We can test multiple design ideas against each other. Once people watch the videos of users moving swiftly through one design concept and struggling with another, all internal fighting normally stops.

Explore the User-Centered Design Process

UX Optimization Report

User Research & Competitive Analysis

Content & Media Strategy

Information Architecture

Interaction Design & Prototyping

User Testing & Validation

Visual Design & Documentation