I was at a conference of hundreds of UX professionals when the email came in. It was time to check in for my upcoming flight on Virgin America. I was on my phone, and I clicked the link. I got this. Click to enlarge.
Sorry! We could NOT have imagined that someone might get the email about flight check in on a phone and then click on that link! Instead of just giving you the full website page, we are going to give you a message about how we didn’t do that, and expect you to click ANOTHER link to get to where you were going.
Sorry, sorry, and most of all sorry. So sorry.