We’ve been running Twitter ads. Interestingly, they seem to do the best out of all the ads. We’re able to target them well, we have a specific message, and we’re happy with the number of clicks and engagements. This sounds like success. But something interesting about human behavior has popped up. People unhappy about having […]
Read MoreI apologise that it accidentally looks like “pick on one company in particular” week, but this was too interesting to not mention. This was in my LinkedIn news feed Sunday (2 days ago) after lunch. I was being fed it because one of my LinkedIn connections commented on it. The guy I know posted a […]
Read MoreI recently ran an experiment. I had a blog post here. I posted it to my Facebook page. And I wanted to try “boosting” it so more people would see that Facebook post (and hopefully click it to see the blog post). Seems simple, right? For a flat fee, Facebook will offer to push your […]
Read MoreYesterday, I ranted about hoops I had to jump through in the Dallas airport to get WiFi. In my home airport, SFO (San Francisco), you have to “watch” a video ad to get free WiFi for 45 minutes. I say “watch” in air quotes because I run the ad and look away from my device. […]
Read MoreWell this is lame. It starts out looking like an important announcement. And ends up being a plug for a PayPal product I’m not using on purpose.
Read MoreI recently saw an infographic that said something like, “We save so many phones from landfills each day it’s like the weight of a male hippo.” Thanks for not comparing it to a female hippo. That really helps. Not. Here it is in all its glory. And I’m a happy Sprint customer, but this is […]
Read MoreLately, I noticed a lot of ads for a company called Channel Advisor popping up on nearly every website I visit. In the interest of full disclosure, let me say that I know who Channel Advisor is. I became aware of them in 2001. I’m not a fan. Many of my eBay consulting clients are […]
Read MoreI’ve X’ed out a lot of Facebook ads in my time, but THIS is new: Before you’re asked WHY you are killing the ad, you now have the option to block just this ad, or ALL ads leading to that domain. As an advertiser, this is an “oh well,” but anybody not interested in my […]
Read MoreI just read this article about a lawsuit against Toyota and their ad agency for a cyberstalking campaign they did in 2009. Read the article. It’s INSANE. In case you only have time to read my blog, then the summary is this. Toyota and their ad agency cooked up a campaign for the Matrix car […]
Read MoreEarlier, I blogged about changes Facebook seemed to be making to the list of reasons you are X’ing out an ad. I just went to X out another ad, and was offered a pile of choices, including two new ones. There are two new ones on this list. “Sexually Explicit” and “Against Your Views.” I […]
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