Posts Tagged "branding"


Take what I call the “thumb test.” Cover a website’s logo with your thumb. OK, what site is it? Is there anything else on the page that creates a mood? Defines the company image? Makes the site stand out from other sites and competitors? Probably not. Unfortunately, that’s what most “website designers” do. It’s a […]

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Enjoy The Go?

25 November 2010

Toilet paper. Most of us use it. We don’t think too much about it. Some of us are brand loyal, some buy whatever’s on sale. I like Target’s own brand, if you must know. Charmin has been running ads with cartoon bears. Typically, the parent bears are looking at baby bear’s butt to see if […]

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According to an eMarketer article, most “likes” of business/fan pages on Facebook come from campaigns inside of Facebook. People are following Facebook ads to the pages, often inspired by some sort of discount offer. The study showed that 36% of people later unsubscribed from these pages, highlighting the importance of interacting with people, sustaining the […]

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