Posts Tagged "copywriting"

My new CMSWire article is now available! They get exclusivity for 90 days before I can post it here, so please go read Good Design Is Intuitive. Preview: How Do You Write Instructions for an Audience Who Isn’t Reading? The general rule of thumb in UX is: Don’t give people instructions. If you ask someone […]

I ran across this in my LinkedIn feed one day: I don’t know who any of these people are. Don’t know who Maggy London is and I don’t know who Danielle is. But I DO know that when I see “self-proclaimed,” it tells me that SHE thinks she’s this but nobody really agrees. Whether they […]

A friend recently asked me what I thought of background videos on websites. I often think they are distracting. I think of the PayPal website. It used to have a background video of a woman using a smartphone. What did that tell me? How did that enhance my experience? Could it be a distraction from […]

July 4th and 5th was a small emotional roller coaster for me. A much bigger one for a friend who couldn’t find her elderly cat. My friend eventually got an email from a neighbour that mostly said, “I found your cat. I’m so sorry.” And please email a phone number so they can talk. July […]