Before You Back A Kickstarter, Read Thoroughly And Think Critically (Even If It’s Your Friend)
25 August 2014
Categories: Human Behavior, Marketing
Tags: children, crowdfunding, friends, Kickstarter
A LinkedIn connection who was barely an acquaintance recently sent me a request to back his Kickstarter. When I saw what it was, I was horrified. I was then horrified that it already had over $8K. And then I was horrified that it was labelled as a “Kickstarter Staff Pick.” I wondered how something becomes […]
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