The Harder You Make The Process, The Better Your Competitor Looks
20 September 2016
Categories: UX/UI
Tags: appointment, calendar, difficulty, disappointment, process
20 September 2016
Categories: UX/UI
Tags: appointment, calendar, difficulty, disappointment, process
Categories: Business, UX/UI, Web Design
Tags: appointment, customer service, daily deals, disappointment, LivingSocial, online booking
LivingSocial was offering a voucher for a chocolate-making workshop with Rachel Dunn Chocolates. I’m already pretty good with chocolate, but I thought it might be a nice weekend adventure for me and my boyfriend. So I bought it. I did read LivingSocial’s fine print first, which among other things said: Open toe shoes, cologne, perfume, […]
Read MoreCategories: Human Behavior, UX/UI
Tags: confusion, disappointment, frustration
When I work on a project, I am holding every button, every menu, every click and process up to three yardsticks: Frustration, confusion, and disappointment. Based on the personas or what we know about the intended users, when and where will they feel any of those? The moment I see those coming, I know I […]
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