What Do Your Rating Scales Really Mean?
20 February 2013
Categories: Data and Statistics, Human Behavior, UX/UI
Tags: eBay, eHarmony, Likert scale, online dating, rating scale
I’ve noticed on a few sites that a scale they give you doesn’t really mean what it turns out to mean. Take eBay. They found that their feedback system of positive, neutral, and negative wasn’t really doing the job. They created 4 criteria, and let people rate 1 through 5 stars. So if you ask […]
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