Posts Tagged "marketing"

I want to encourage everybody to stop doing this before I can download your white paper. It’s not user-centered. Nearly zero people WANT to be on your mailing list or get contacted by your sales team, which have to be the only reasons you’ve put up this obstacle. “I hope this company delays me reading […]

A friend recently asked me what I thought of background videos on websites. I often think they are distracting. I think of the PayPal website. It used to have a background video of a woman using a smartphone. What did that tell me? How did that enhance my experience? Could it be a distraction from […]

You’re on a website you like. Maybe you’re reading an article. When all of a sudden… I don’t have to show you too many of these. You know what I’m talking about. I’m talking about popups and overlays that stop me from reading the article and ask me to do something else. Typically, it’s “join […]

Google Helpouts shuts down on April 20th, 2015. I was in the group of the first instructors they approved for the platform. I predicted the failure of the Helpouts platform early and often, but not here. 🙂 I hoped Google would get it together. First let me say that I appreciated the opportunity to be […]

It looks like most if not all Harley Davidson dealers make t-shirts for their dealership. I’ve known people who like to visit dealerships when they are out of town just to collect their shirts. I recently saw a Harley Davidson shirt from a Hawaii dealer. Their big tagline on the shirt was, “The world’s western-most […]

Hey! I have something for you. You think you want it. And to get it, all you have to do it like my Facebook page. Or sign up for my mailing list to read my white paper. Or share this with a friend. Or tweet with this hashtag. And THEN you can have this whatever […]

A consulting client recently told me that the point of his upcoming marketing consultant’s campaign idea was buzz. I define “buzz” as people talking about you. People mentioning you. People saying, “Hey did you hear about this website?” I may be old fashioned, but if I’m going to spend money on a marketing campaign, I […]

A client recently connected me with his marketing person, hoping we’d work together directly. I had a number of questions for her. She seemed to be offended by the questions and rather than answer them, she sent a bunch of emails trying to throw me under the bus. Before we even worked together. Classy! I […]

WTF does this even mean? This bacon agrees with itself on its consumable nature? Everybody got together and agreed it could be eaten? The lettuce and tomato are of the same mindset on a number of key issues?