Posts Tagged "marketing"


A friend recently asked me what I thought of background videos on websites. I often think they are distracting. I think of the PayPal website. It used to have a background video of a woman using a smartphone. What did that tell me? How did that enhance my experience? Could it be a distraction from […]

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You’re on a website you like. Maybe you’re reading an article. When all of a sudden… I don’t have to show you too many of these. You know what I’m talking about. I’m talking about popups and overlays that stop me from reading the article and ask me to do something else. Typically, it’s “join […]

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Goodbye, Google Helpouts

17 February 2015

Google Helpouts shuts down on April 20th, 2015. I was in the group of the first instructors they approved for the platform. I predicted the failure of the Helpouts platform early and often, but not here. 🙂 I hoped Google would get it together. First let me say that I appreciated the opportunity to be […]

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It looks like most if not all Harley Davidson dealers make t-shirts for their dealership. I’ve known people who like to visit dealerships when they are out of town just to collect their shirts. I recently saw a Harley Davidson shirt from a Hawaii dealer. Their big tagline on the shirt was, “The world’s western-most […]

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Categories: Business, Marketing

Tags: buzz, marketing

A consulting client recently told me that the point of his upcoming marketing consultant’s campaign idea was buzz. I define “buzz” as people talking about you. People mentioning you. People saying, “Hey did you hear about this website?” I may be old fashioned, but if I’m going to spend money on a marketing campaign, I […]

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A client recently connected me with his marketing person, hoping we’d work together directly. I had a number of questions for her. She seemed to be offended by the questions and rather than answer them, she sent a bunch of emails trying to throw me under the bus. Before we even worked together. Classy! I […]

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