Posts Tagged "rebranding"

Happy New Year! May it be fun, happy, healthy, profitable, and with as little drama as possible. 2015 also launches our new identity. We’ve been “Brass Flowers” for years, and while we’re keeping that as our corporate, legal name, to the world, we shall be PtypeTM. Short for prototype. Because so much of what we […]

When I was a teen, my father had a joke for when he felt a company was overextending itself… and growing out of its old company name, needed to rebrand. His joke was always that they’d tack on what they’re doing now to what they were already doing. When someone we knew decided to get […]

I read a great blog post last week. He has a great visual, which I won’t copy out of respect, on how the Coca-Cola logo hasn’t changed since 1885, while Pepsi is on their 11th logo since 1898. I can see how Pepsi may have wanted to get away from their early Coca-Cola look-alike logo. […]