I met some startups recently at an event. And it made me wonder: how close might Google be to releasing something just like what this person is doing? One guy was trying to make an app for his city’s mass transit service. It was outside of America and (I guess) something Google hasn’t put into […]
Read MoreHow Do You Gather People Together?
11 June 2018
Categories: Human Behavior, Software
Tags: failure, product design, product market fit, startup, startups
How do you gather people together? You and some of your friends want to go on a hike. How do you coordinate that? You have lots of options… Facebook post Facebook Messenger Facebook event Email SMS WhatsApp Signal Telegram Meetup.com Semaphor Discord Slack HipChat/Stride Twist Trello board And probably more. So how do you do […]
Read MoreCategories: Business
Tags: execution, failure, product design, startup, startups, user research, user testing
This article from April 2018 on Entrepreneur.com covers the top four reasons startups fail. They list reason #1 as “inadequate testing,” and then quote a number of experts. Let’s grab those quotes and break it down to see how every quote is actually about UX and User-Centered Design. Greg Wright, founder of HATCH pitch, says: […]
Read MoreNon Solution to a Non Problem
15 January 2018
Tags: audio, personas, problem solving, startup, startups, user research
A few months ago, I was cold emailed by a company that wanted me to sign up for their preview. I think they found me on LinkedIn because I describe myself as someone who does some voice acting. That makes me their target audience. They have a new service for voice talent. OK, let’s learn […]
Read MoreStartups, We’re Your (Outsourced) UX Team
10 August 2015
Categories: Business, News and Announcements
Many startups and growing companies don’t have UX teams yet. The founders do the UX. The product gal does it. The design intern takes a shot at it. The developers are sure they’re great at laying out interfaces. Long story short, you might not have any UX professionals on board. You might not be ready […]
Read MoreYes, We Can Design Your Product
04 May 2015
Tags: product design, services, startup
Sometimes, companies or startups think they can’t hire us without having already done some sort of design. They assume that we need to start from sketches, mockups, or another designer’s work. Not necessarily. You can have those if you want, but it’s not required to engage us. We can design your product. If you can […]
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