Posts Tagged "target audience"

My new CMSWire article is now available! They get exclusivity for 90 days before I can post it here, so please go read The Danger of Designing for Only One User. Preview: The Danger of Designing for Only One User Some self-proclaimed UX agencies and consultants are taking a truly bizarre approach to design and […]

Lots of companies are in hot water and in the public eye lately, and I think it boils down to one thing: not accurately defining their target customer. Hobby Lobby (a craft and hobby chain) was recently in the news for not carrying Hanukkah items. And when asked why, people were basically told their CEO […]

I follow my adopted home town of Oro Valley, Arizona on Facebook. It’s usually just a list of events, but it feels like home to me, so I watch them go by my news feed. Typically, there’s a talk going on at the library… or come beat back the buffel grass… or the art expo […]

“Natural.” It’s the latest craze sweeping labels. Everything wants to say it’s natural. What does that really mean? Take peanut butter. To me, “natural” peanut butter has nothing added to it other than what you need to make peanut butter. That would be roasted peanuts, period. Or if you like salted, roasted peanuts and salt. […]