Earlier this year, I did a UX Optimization Report for an entrepreneur. Unfortunately, this was one where I suggested that he keep pretty much nothing from his current site, blast it off the planet, and start over. He didn’t take the news as well as I’d hoped… considering he did ask me for the report […]
Read MoreTake what I call the “thumb test.” Cover a website’s logo with your thumb. OK, what site is it? Is there anything else on the page that creates a mood? Defines the company image? Makes the site stand out from other sites and competitors? Probably not. Unfortunately, that’s what most “website designers” do. It’s a […]
Read MoreI’ve just ended another short relationship with a web design company because they didn’t understand or need what I do, and that only created frustration, confusion, and disappointment for everybody. I was hired to make wireframe templates for a website they were redoing. Templates because the site would have a lot of pages, and I’d […]
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