My new CMSWire article is now available! They get exclusivity for 90 days before I can post it here, so please go read User Testing Belongs in the UX Process: Here’s Why.
User Testing Belongs in the UX Process: Here’s Why
Your product release shouldn’t be the first time customers experience the new concepts, features, or product. Testing before release has many benefits and zero drawbacks. Changing your workflows to allow for the budget and timing UX needs will pay dividends for your internal processes as well as for customer satisfaction.