This is a completely customized workshop based on the UCD principles, tasks, techniques, and approaches you or your team needs to learn.
This training is also for companies who are using inconsistent approaches to UX, collaboration within UX, or collaboration with outside roles.
Who Should Attend
This course is aimed at UX practitioners or those transitioning into a UX role or a role that includes UX work.
Prior experience with UX is not required or presumed. We will adjust the lessons for the level of the attendees.
- To level you or your staff up on one or more UCD topics.
There is no specific outline as each workshop will be customized. Topics can include:
- Defining UX and Practitioners
- Definition of UX.
- How UX is different than other roles.
- Where UX usually fits in the org.
- UX Thinking and Approaches
- UCD (user-centered design).
- How UX is different than marketing research and marketing.
- Ideas vs their execution.
- Poor execution/bad UX but good idea.
- Deliverables – how does UX make them, what tools do they use, and what do they mean?
- Competitive analysis / audit of current experience
- Personas (find out ahead of time if company has personas they can share)
- Content map and strategy
- Customer journey map – identify pain and opportunity
- Process flows
- Sitemap, hierarchy – we can even get customer involvement with card sorting, tree testing
- Visual design comps and specs
- User testing report
- Improving the process
- How UX tends to operate in Waterfall, Iterative Waterfall, Agile, and Lean environments.
- Working with other teams and roles.
- Methods and tools for collaboration.
- Mutual respect for each team member’s expertise and experience.
- When things go wrong
- Managing conflict and disagreement.
- Escalating decisions.
- Who makes the final decision?
- Actionable Collaboration Plan
- Exercise: How does your company develop its product? Draw up a plan or schedule of how UX could be better involved. Your trainer will help attendees fine tune this so that they have an actionable plan they can really try out.