Web Design


Earlier this year, I did a UX Optimization Report for an entrepreneur. Unfortunately, this was one where I suggested that he keep pretty much nothing from his current site, blast it off the planet, and start over. He didn’t take the news as well as I’d hoped… considering he did ask me for the report […]

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Categories: UX/UI, Web Design

Tags: long scroll

Long scroll pages. Everybody seems to want them. Ask your doctor if long scroll pages are right for you. Long scroll pages have some fundamental flaws. And when I say, “long scroll pages,” I am generally thinking of websites where the most navigation links just dump you further down the home page. Imagine sections like […]

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A few people have looked at our Ptype website and asked why doesn’t our website look like everybody else’s. The first and easiest answer is: because then it would look like everybody else’s. We’d prefer to stand out. The second answer is that in general, good UX and usability don’t often chase trends. A good […]

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Take what I call the “thumb test.” Cover a website’s logo with your thumb. OK, what site is it? Is there anything else on the page that creates a mood? Defines the company image? Makes the site stand out from other sites and competitors? Probably not. Unfortunately, that’s what most “website designers” do. It’s a […]

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LivingSocial was offering a voucher for a chocolate-making workshop with Rachel Dunn Chocolates. I’m already pretty good with chocolate, but I thought it might be a nice weekend adventure for me and my boyfriend. So I bought it. I did read LivingSocial’s fine print first, which among other things said: Open toe shoes, cologne, perfume, […]

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