When you get to a Starbucks, you have to agree to terms to log into the free wifi. You’re then dumped on a screen that I’ve never cared about until one day when I screen shot this screen I got after logging in (click to enlarge):
I suddenly noticed it was telling me where I was and what song was playing there. Yes, that’s true. “I Believe” by Stevie Wonder was playing. I have no idea if each Starbucks has different music or the same music at the same time. But I thought that was cool, especially for people wondering what they are hearing.
I like making my own coffee at home. 🙂 But I like that Starbucks is anticipating that you might wonder what you are listening to. And when you hit this page again to answer that, they have a shot at getting your attention for some of their other content.