What’s The Best Superlative For Your Business?

Posted By Debbie on September 15, 2014

It looks like most if not all Harley Davidson dealers make t-shirts for their dealership. I’ve known people who like to visit dealerships when they are out of town just to collect their shirts.

I recently saw a Harley Davidson shirt from a Hawaii dealer. Their big tagline on the shirt was, “The world’s western-most Harley Davidson dealer.”

Well, I don’t know about you, but I consider lots of places to be west of Hawaii. So I asked the Harley Davidson website to show me dealerships in and around Japan. Click to enlarge.

ScreenHunter_132 Sep. 07 13.51

Yep, there are dealerships west of Hawaii. That one that looks like it’s out in the ocean? Guam Harley Davidson.

So when coming up with marketing slogans AND shooting for superlatives, make sure you have a great slogan that really makes good sense.